The 360-Degree Fan Experience: Connecting Parents and Fans from the Sideline to the Sofa
The 360-Degree Fan Experience: Connecting Parents and Fans from the Sideline to the Sofa
For a sports organization, the “customer” isn’t just the athlete—it’s the ecosystem of parents, families, and die-hard fans who support them. Traditionally, these users have had to navigate a fragmented experience: checking a website for schedules, a messaging app for...



