MARKETING
The Revenue & Reach Strategy
The Global Power of Android TV: Why Your Brand Needs a Big-Screen Presence in 2025
As we move through 2025, the “lean-back” experience has officially reclaimed the living room. Android TV (and its interface, Google TV) now powers over 10,000 apps and hundreds of millions of devices globally. For content owners, this isn’t just a platform—it’s an opportunity to turn a passive audience into a high-value revenue stream.
At VidMovin, we specialize in launching premium Android TV apps that bridge the gap between content and commerce. Here is why Android TV is the most strategic move for your video brand this year.
1. Massive Global Reach, One Ecosystem
Android TV isn’t limited to a single hardware brand. It powers everything from Sony and Hisense TVs to Nvidia Shield and Chromecast devices. By developing one app with VidMovin, you gain instant access to a fragmented but massive global market.
2. Hybrid Monetization: The Best of Both Worlds
In 2025, viewers are demanding flexibility. VidMovin’s Android TV builds support the Hybrid Model:
AVOD (Ad-Supported): Capture the “free-to-watch” crowd with high-yield CTV ads.
SVOD (Subscription): Offer premium, ad-free tiers for your most loyal fans.
FAST Channels: We can transform your VOD library into a 24/7 linear “Live” experience that sits directly in the Google TV channel guide.
3. AI-Driven Discovery
With Gemini AI now integrated into Google TV, discovery has changed. Our apps are built with the Video Discovery API, ensuring your content shows up when users ask their remote, “Find me something like [Your Show Name].”
Ready to claim your spot on the Google Play Store? [Contact VidMovin] to start your Android TV journey today.
