What is SVOD? Building a Sustainable Subscription Empire on Smart TV
What is SVOD? Building a Sustainable Subscription Empire on Smart TV
Tag: AVOD
AVOD (Advertising Video on Demand) is a streaming model where users can watch content for free, but they must view advertisements during playback.
Unlike subscription services (like Netflix), the revenue is generated by advertisers rather than monthly user fees.
Key Characteristics:
Cost: Free or significantly lower cost for the viewer.
Ad-Supported: Includes commercials, similar to traditional broadcast television.
Accessibility: Usually requires only an account or an app download to start watching.
Examples: YouTube (free version), Tubi, Pluto TV, and the ad-supported tiers of Hulu or Peacock.
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