MARKETING
The “High-Growth” Market Guide
The VIDAA OS Explosion: Why Smart Publishers are Heading to Hisense in 2025
While the industry often focuses on the “Big Three” (Samsung, LG, Roku), a new giant has taken center stage: VIDAA OS. Powering millions of Hisense and Toshiba TVs across 180 countries, VIDAA has quietly become the fastest-growing Smart TV ecosystem of 2025.
For publishers, VIDAA represents a “Blue Ocean”—a massive audience with significantly less app saturation than the crowded Google Play or Roku stores. At VidMovin, we’re helping our clients claim their territory on VIDAA before the competition catches up.
1. The Fastest OS on the Market
VIDAA’s core philosophy is speed. Its Linux-based architecture is legendary for being the fastest-loading system in the industry, switching inputs in under a second.
The Business Impact: Higher performance leads to higher retention. When an app opens instantly, users are 35% more likely to stay and watch.
2. Up to 8 Years of Future-Proofing
In a landmark move for 2025, VIDAA now offers up to 8 years of software updates for its devices.
The VidMovin Advantage: We build your app once, and it stays functional and secure for nearly a decade. This maximizes your ROI and ensures your audience doesn’t drop off as their hardware ages.
3. The FAST & AVOD Goldmine
VIDAA is built for Free Ad-Supported Streaming TV (FAST).
Native Integration: With VidMovin, your linear channels can be integrated directly into the VIDAA EPG (Electronic Program Guide), appearing alongside traditional cable channels. This “broadcast-style” discovery is the ultimate tool for driving ad impressions.
