MARKETING
The “Linear” Revolution
Primary Keywords: FAST channel development, linear AVOD apps, monetizing video libraries 2025.
Target Audience: Owners of large content libraries, niche networks, and broadcast media companies.
The Rise of FAST: Why “Linear” is the Future of Smart TV AVOD Apps
It’s one of the biggest surprises of 2025: in an era of “on-demand” everything, viewers are flocking back to Linear TV. The phenomenon is called FAST (Free Ad-Supported Streaming TV).
Instead of scrolling through an endless grid of posters, users are choosing to “tune in” to programmed channels that play content 24/7. At VidMovin, we’re helping our clients transform static VOD libraries into high-revenue, “always-on” broadcast networks. Here is why FAST is the ultimate strategy for AVOD success today.
1. Solving “Decision Fatigue”
The average viewer spends 11 minutes just trying to find something to watch. FAST channels eliminate this friction. By launching a linear stream within your AVOD app, you provide a “lean-back” experience where the content simply flows.
The Result: Longer session times and higher ad inventory consumption compared to traditional VOD.
2. High-Value “Ad Break” Structure
FAST channels mimic traditional broadcast TV. This allows for Ad Pods (scheduled commercial breaks) that advertisers find familiar and highly valuable.
The Benefit: Because the stream is continuous, we can use SCTE-35 markers to signal ad servers precisely when a break begins, ensuring seamless transitions that feel like professional television.
3. Monetizing the “Long Tail”
Do you have older content that rarely gets clicked in your on-demand library?
The Strategy: Program that content into a linear loop. A “Classics” or “Throwback” FAST channel can breathe new life into your archives, generating ad revenue from assets that were previously sitting idle.
How VidMovin Powers Your FAST Network
Building a 24/7 linear stream used to require a broadcast master control room. VidMovin brings that power to the cloud:
Cloud Playout: Drag and drop your videos into a timeline to create your daily schedule. We handle the rest, streaming it 24/7 to Roku, Samsung TV Plus, and your own custom apps.
Hybrid Layouts: We build apps that offer both—a live linear “FAST” channel at the top for instant viewing, and a VOD library below for specific searches.
Dynamic Ad Overlays: Beyond standard commercials, we can trigger “L-Bar” ads or “Lower-Third” graphics during your linear stream to add extra revenue streams without interrupting the show.
The FAST Growth Checklist
| Feature | Why You Need It |
| EPG (Electronic Program Guide) | Let users see what is playing now and what’s coming up next. |
| Server-Side Stitching | Ensures the linear stream never buffers when transitioning to an ad. |
| Multi-Platform Syndication | Push your FAST channel to aggregators like Pluto TV or Tubi via VidMovin. |
| Automated Scheduling | Set your loops for the week and let our cloud handle the playout. |
Turn Your Library into a 24/7 Network
The living room is moving back to its roots, but with digital-age monetization. If you have the content, we have the broadcast-grade technology to make you a household name.
